July 5, 2022

Depictions of England and Britain in Spain

I visit Spain a lot and I have a passing curiosity in the way that England and the United Kingdom is represented in commercial products.

This one I love, just because of the bizarre way in which English cuisine is represented to Spain, seemingly by the Spanish. They are called sandwiches, but they are rolls. Its almost like an English version of sushi. I’ve never seen anything like this in England, but that doesn’t stop the Spanish from buying the idea. There is, in Spain, a common conflation between the English and the British. In this packaging we see the word English but the the British Union Jack.

English Delicate Sandwiches, Supercor, Madrid Boadilla, December 2017
Puff in shop, Madrid, August 2019