December 1, 2021

Why bury the gobsmacking one liner?

When you read a music review its often the case that you read through, and its not always the most exciting thing to read, but then ploughing your way through you suddenly come across a line that smacks you right in the gob!

In a nice way.

And you think “My God! If I’d read that earlier on, if anyone had read that earlier on I would have been hooked!”

Its a common practice for writers to bury the gobsmacking conclusion or one liner in the middle of their article.

Whether its down to laziness or inexperience, or a lack of ability to empathise with the reader its difficult to say.

Often the gobsmacker comes in the middle of the article because their article is a flow of consciousness kind of thing – and the real insight they reached did not arrive until half-way through the writing process.

Sometimes its because people have wanted to relive their experience of the gig chronologically – and the gobsmacking conclusion is provided only after that experience has been described.

If you draft your articles, on one of the redrafts I recommend looking through for the gobsmacking conclusion or one liner.

Take it. Use it as the title of your article. Start your article with it. Then build the rest of the article around it. 

That is to say: Once you’ve written your article, put the gobsmacking conclusion at the top and rewrite it, so the whole article is in defence of your conclusion

I’ve been looking through Vanguard Online articles: here are some examples of gobsmacking conclusions buried in the middle of the review: