April 26, 2024

AMP Announce Ellie Golding will speak at conference and Exciting Partnership with Tik Tok

Annie Mac has today announced further details for this year’s AMP conference held on Friday 6th March at Camden House.

It has been revealed that Ellie Golding, Co-founder of Dirty Hit Jamie Oborne and Olly Alexander of Year & Years will be speaking on various topics and offering attendees an insight into the music industry.

The conference will cover inspiring and important subjects such as sustainability and environmental issues within the music industry, mental health, LGBTQ+ issues and more.

Speaking about the conference, Annie Mac points out, “The independent path has proven viable and streaming has democratised the consumption process, making commercial success up for grabs to anyone who wants to give it a go … There are still, however, huge sticking points for me; the conservatism when it comes to gender representation; the lack of diversity through the top tiers of the industry; the lack of systematic procedure to protect artists when it comes to mental health; and the urgent need for action on the industry’s contribution to the environmental crisis. Come and join us, there is still much to discuss!”

AMP Conference are also partnering up with Tik Tok as the app’s UK Head of Music Operations at, Paul Hourican, will speak about ‘TikTok-ing’ To The Top: How to Get Ahead in Digital Trends.

Speaking on the upcoming conference, Hourican has said “Annie’s commitment to music discovery and her support of emerging talent in the industry is inspiring … Music is a special part of TikTok’s creative DNA and is an exciting vehicle for songs and emerging artists to gain exposure and connect with new audiences.”

Here is a full list of topics and speakers for the event:

BREAKING DOWN BARRIERS: HOW ARE WOMEN IN MUSIC TAKING CHARGE?
Moderated by Annie Mac
Amber Davis Head of A&R, Warner Chappell
Laura Davidson Festival Booker, All Points East / BST Hyde Park
Rebecca Allen President, Decca Records
Summer Marshall Agent, CAA
Tiffany Calver DJ / Broadcaster

SUSTAINABILITY IN THE MUSIC INDUSTRY: HOW CAN WE PUT THE ENVIRONMENT FIRST?
Moderated by Chiara Badiali Julie’s Bicycle, Music Declares Emergency, Powerful Thinking
Caius Pawson Founder, Young Turks / A&R Director, XL Recording
Fay Milton Savages, 180db, Music Declares Emergency
Melvin Benn MD, Festival Republic


TIKTOK TO THE TOP: HOW TO GET AHEAD IN DIGITAL TRENDS
Moderator TBC
Paul Hourican Head of Music Operations UK, TikTok


INSIDE THE INDUSTRY WITH DAVID JOSEPH: A KEYNOTE INTERVIEW WITH THE CHAIRMAN & CEO OF UNIVERSAL MUSIC UK
Moderated by Annie Mac

THE POWER OF INFLUENCE: EXPLORING THE GROWING IMPACT OF CULTURES FROM AFRICA IN UK MUSIC
Moderated by Aniefiok Ekpoudom Journalist, The Guardian
Alec Boateng Head of A&R, Atlantic Records UK
Fuse ODG Artist
Grace Ladoja Founder of Metallic Inc and Homecoming
Irene Agbontaen Fashion Designer & Cultural Consultant
Tunde Ogundipe Music Tech Executive


A CALL TO ACTION: TAKING RESPONSIBILITY FOR MENTAL HEALTH IN THE MUSIC INDUSTRY
Moderated by Annie Mac
Ben Mawson Tap Management, Dua Lipa, Lana Del Rey & more
Ben Mortimer co-President, Polydor Records
Ellie Goulding Artist
Jordan Stephens Artist, Rizzle Kicks
Maya Jama TV / Radio Presenter


RESHAPING THE WORLD: HAS POPULAR CULTURE EMBRACED LGBTQ+ ARTISTS IN 2020?
Moderated by Zing Tsjeng Executive Editor, VICE UK
Jamie Ahye Atlantic Records / co-founder of Pride in Music
Jodie Harsh Artist / DJ
Olly Alexander Artist, Years & Years
Paula Akpan Journalist & co-founder of Black Girl Fest
Rina Sawayama Artist


THE STATE OF INDEPENDENCE: RELEASING RECORDS AND BUILDING ICONS IN 2020
Moderated by Ben Homewood Senior Staff Writer, Music Week
Jamie Oborne CEO & Founder, Dirty Hit
Kwame Kwaten Point Blank Recordings, Ferocious Management, Cre8ting Vision
Matt Riley VP A&R AWAL
Zena White MD, Partisan Records


ARTISTIC DIFFERENCES: THE ARTISTS PERSPECTIVES OF THE MUSIC INDSUTRY
Moderated by Annie Mac
Blaine Harrison Artist, Mystery Jets
Mahalia Artist
Raye Artist

For more information on Annie Mac and Annie Mac Presents visit:

www.anniemacpresents.com
www.twitter.com/anniemac
www.facebook.com/anniemac

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